The world is in a race against time to cut down carbon emissions so the Earth can remain habitable for future generations. Environmental degradation is at an all-time high and mother nature’s wrath is beginning to show itself in the form of frequent heat waves, hurricanes, floods and more. Since the onset of Covid-19, everyone started taking climate change more seriously and ‘sustainability’ has become the most important buzzword for businesses globally. With the biggest conglomerates on the planet pledging to reach ‘net zero’ emissions between 2030 and 2050, we are witnessing the mass adoption of sustainability. Green has become the new gold, but let’s remember all that glitters…….
What is greenwashing?
A picture is worth a thousand words, and if it conveys a false message then it’s the proverbial equivalent of telling a thousand lies. Some of the biggest polluting companies on the planet are guilty of using this to drive sales and amplify their brand image. If you’re wondering how to spot greenwashing with the help of imagery, it’s vital to establish a clear link between the image used and the company or product in question. For example, if you see an ad of a bright red diesel car photographed in the lush green Amazionian rainforest, you may associate that brand with afforestation or a similar form of environmental conservation. In reality, that car brand most likely has nothing to do with reducing the Earth’s carbon footprint and in fact, is emitting excess carbon into the atmosphere!